you own a beverage company and have a few different types of beverages on the market. one of the diet sodas isn't doing as well as your other sodas and you want to see what you can do to increase your sales. after conducting some research, you see that 80% of your total potential market (100%) is aware of your product. furthermore, 75% have adequate knowledge about your product and 65% say they like the product. half say they intend to buy the product and 45% of the market actually buy it. what aspect of the hierarchy of effects should be the promotional objective?