What sentences in the following passage indicate increased expenses for developing the advertisement?
A company decided to create demand for its cheese products through a TV commercial. (For this purpose, it hired an ad agency reputed for its creative skills.) (This agency pitched five different concepts to its client.) After an extensive internal discussion, the client gave approval for one of the ideas. The next step was to write script for the ad. (Using in-house cloud-based scripting software, the agency wrote scripts in real time.) (This made it easier for company to communicate effectively with the ad makers.) The company also approved the tagline and storyboard for its product. (The agency hired professional actors for enacting the scene.)