strategy can be defined as: question 15 options: process whereby new and improved products, processes, materials, and services are developed and transferred to a new plant or market where they are appropriate the critical tools, methods, and systems employed in the creation of goods or in providing services a coordinated set of actions that fulfill the firms objectives, purposes, and goals the systematic gathering of information that leads to the generation of feasible alternatives for the firm.
an industrial integration view of the firm based on industrial organization economics.