A single-business company's strategy involves all of the following except
Multiple Choice
o planned, proactive moves to attract customers and outcompete rivals via improved product design and higher quality.
o efforts to build on its strengths and avoid partnerships and alliances with other enterprises within its industry.
o moves to respond to changing conditions in the macro-environment or in industry and competitive conditions.
o functional strategies (R&D, supply chain management, production, sales and marketing, HR, and finance) employed by the company.
o efforts to expand or narrow geographic coverage.