Company Alpha is financed with 60% equity and 40% debt and intends to undertake a project in an unrelated industry. They have identified Horizon Co. as a company in the new industry with 75% equity and 25% debt. Alpha Co. has a Beta of 1.1 whereas Horizon Co. has a Beta of 1.4. The risk-free rate is 6% and the average return on the market is 14%. The tax rate is 30%. Which of the following would be the project-specific discount rate for Alpha Co. when entering the new industry? (Show the working) A. 19.38% B. 18.00% C. 17.20% D. 16.32%