I have an assignment that I have to write in a "block" style format with categories and using the 6-step Presentation Strategy. Can I have help giving me an example of how I can turn my draft into a "block" format? The assignment is about me getting the business of selling a projector to a purchasing director of the College District. I had added just a little bit of my draft below. PLEASE HELP Thanks
Approach My credibility and influence at the start of the sales process will be proportionate to my approach. A quick call to the buying director's phone may be used to arrange appointments. The prospect may have been informed of the sales call and hence made the necessary preparations. Before contacting the College District's buying director, I'll need to plan what I'll say to catch their attention on Sony's electronic projection equipment. I must have a professional approach, introduce myself to consumers, and provide them value for their time with Sony. Constant attention is needed to make the customer feel significant.
Need discovery. Examining the facts helps understand what's needed. This is one of the most important marketing responsibilities. I must determine the buyer's criteria and find a product that meets them. Then I may go on to the next level. During need discovery, I'll build two-way communication by asking suitable questions and observing the director's responses.
Presentation Meet with the director after considerable preparation. High-quality, professional work will help me stand out. Now apply Sony's relationship, product, and customer strategies to the presentation. After carefully preparing the presentations, I'll employ the Fab selling method to create a winning pitch.
Negotiation Some buyers won't declare their willingness to buy goods during negotiations. In this circumstance, I must pursue a sale or closure. To educate the product's closing, I must understand the signaling.
Close. During the sales presentation, there may be multiple opportunities to confirm the customer's purchase and close the deal. Knowing what a vocal or nonverbal closing suggestion means might help with buying decisions. It's valuable sales feedback. The sales presentation is multi-step. Each step should build customer trust and get them closer to completing the sale. While completing a sale is my main goal, I also want to build a long-term connection with the customer.