A) RACV have requested your advice in making a survey intended to conduct with a reprsentative sample of young people. RACV asked you to review their draft survey below, you are required to:
(1) Identify the research design that involves a survey data collection method and explain to the client how this research design will be useful for addressing question A
(2) For each survey question, first, identify and explain any problem/s with the question wording and/or the measurement scale used. Second, rewrite the survey question and/or measurement scale in a way that addresses the problem/s you identified. If you do not see any problem/s with a survey question, state this and then explain why this is the case.
(3) Make a recommendation to RACV as to which survey mode they should use to distribute this follow-up survey. In your response, justify your recommendation by outlining three factors that you considered and how each factor influenced your decision of which survey mode to recommend to RACV.
(4) Outline for the client three possible sources of survey error, and how you would recommend that these be addressed.
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Draft Survey
Which of the following sources do you consult?
__ Insurance company’s website
__ Random Insurance related websites
__ Social Media
__ T.V Ads
__ Other forms of Ads
__ Insurance company’s salespeople