Hilton Garden Inn: Case Study
Title: Hilton Garden Inn: Growing Market Share
Purpose: To illustrate a live hotel marketing decision in action.
Company Baperiod of the tournament and to grow market share.
The sales manager does not want to be the first hotel to sell out; howev1.) It is always better to have higher occupancy rates and lower average daily rates.
a.) True
b.) False
2.) Would it be smart to insist on a minimum​ five-night stay for all teams wanting to stay at the​ HGI?
a.) This is very smart and doesn't need to be evaluated any further.
b.) That is difficult to say and is likely not the best idea. The hotel might not get​ much if​ any, group business from the teams with minimum stays required for booking.
c.) Group business is always better than transient business. 3.) It would be beneficial to offer a lenient policy for teams eliminated early by not requiring them to pay for rooms booked after the elimination date.
a.) True
b.) False
4.) What is the best strategy that you might use to sell out during the high-demand time​ frame?
a.) Do not book any group nights and only book transient guests.
b.) Take the group booking on a minimum​ five-night stay and fill up the remaining rooms with transient guests.
c.) Book only group rooms and 10 rooms for transient guests.
d.) All of the above.