Identify a product or service in your organisation that needs to be marketed. Write a report to the management team, discussing the topics below, and make recommendations to them. Substantiate your recommendations by explaining the theory behind your decisions, using your textbook, and at least 3 – 5 academic journal articles. You can also use other online sources to support your argument. Use professional academic writing and APA 7 referencing style.
1.1 Identify and evaluate the challenges with formulating a market-driven strategy for the product or service that you have selected. Describe the context in your own company and justify why product or service was selected.