one page persuasive memo to your supervisor. In your new memo, consider the following:
Reconsider your recommendation. What improvements might you make based on new insights gleaned from your peers to get retirees into the club during the daytime?
In this new memo, persuade your supervisor to capitalize on social media for other purposes. What could the club do to build goodwill among its followers? Again, justify your recommendation.
Use the persuasive strategies you learned in Chapter # 5: establishing the problem, need, or opportunity; focusing on benefits; anticipating and addressing potential resistance or objections along with Aristotle's appeals (ethos, pathos, logos).
Use memo best practices (Review memo format in Figure 3.15 on p. 94.)
At the end of your memo, scroll down several lines and then write two paragraphs in which you include the following:
Paragraph One: Purpose/Audience/Information
What is the purpose of the message?
What do you want the outcome to be?
Who is the audience?
What do they need to know or understand to produce your desired outcome?
Paragraph Two: Medium
Is a memo the best medium for this message? Why or why not?
If not, what would you choose and why?