Vera loves her mom's recipes for gourmet chocolate candies, and she assumes everyone else will too. She starts a gourmet chocolate business. Vera views promotion, such as advertising and personal selling, as the most important activities needed to sell her product. She figures that consumers only have to learn about her product before becoming loyal and steadfast customers. What type of orientation does Vera seem to embrace?
a) Product orientation
b) Sales orientation
c) Marketing orientation
d) Customer orientation