The most important payoff of doing a thorough SWOT analysis is
A. identifying whether the company's value chain is cost-effective vis-à-vis the value chains of rivals.
B. helping strategy makers benchmark the company's resource strengths against industry key success factors.
C. enabling a company to assess its leverage in negotiations with buyers.
D. revealing whether a company's market share, measures of profitability, and sales compare favorably or unfavorably vis-à-vis key competitors.
E. assisting strategy makers in drawing conclusions about the company's overall situation and crafting a strategy that is well-matched to the company's resources and capabilities, its market opportunities, and the external threats to its future well-being.