You're the Marketing Director for a global financial company. The holidays are approaching, and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

a) Yes, it aligns with a proactive strategy
b) No, it's better to wait for further instructions
c) Yes, it's a good way to improve the bottom line
d) No, it's important to avoid testing during the holiday season