What is an accurate statement regarding “Soft Brand” compared to traditional brands?

A) Hotels that are part of a Soft Brand never benefit from reservation systems and loyalty programs.

B) Very few of the large parent companies have “Soft Brands”.

C) Hotels that are part of a “Soft Brand” are usually unique compared to traditional brands where every hotel in the chain is similar.

D) Soft Brands have decreased in popularity in recent years.