Vaibhav and rajan are two enterprising youth. they have passed out from a premier management institute. they decided instead of doing a job, they will launch fresh vegetables in indian marketing. having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. mushrooms are known to be the best alternative food for vegetarians. for vaibhav and rajan fundraising was a serioushandicap for mass production. however, the first trial batch of mushrooms that they produced was bought by star hotel in pune. further, the hotel placed orders for supply of 20kgs every day. vaibhav and rajan want to sell mushrooms in a very big way all over india. how will you guide vaibhav and rajan in?
a) product strategies