This week you name and elaborating on the chosen campaign. Research to make sure that there is enough substance to the campaign. In the past, students have named a campaign and then later realized that there was not enough later on. Avoid this! Name the campaign, and include links and descriptions of marketing communications and write about ways your campaign is integrated in terms of channels, message, related products, etc. Especially consider themes and positioning or repositioning represented in this campaign. Provide links and citations to the specific campaign.
a. Campaign A
b. Campaign B
c. Campaign C
d. none of the above