The makers of a very popular baby brand want to develop a new line of essential products to sell to first - time parents. Before developing this new line of products, they hire a marketing firm to help them determine what first - time parents may need and want. The firm interviewed numerous parents who had a child within the last year. The interviews were very casual and were conducted in a conversational manner. What kind of research would this be ?
a)Mixed Methods Research
b)Quantitative Research
c)Qualitative Research