It seems like Megan's boss is never satisfied. Every time Megan produces the requested marketing research, he comes back with a research question that requires more research. He has said, 'You can't be too careful. This is an important decision!' Which of the following is the most significant problem in overdoing research?
a) This is a common problem in marketing research, and Megan's boss is not out of line with modern business practice. Having Megan's team overdo the research gets to be expensive and produces marginal results.
b) Megan's team can run out of both primary and secondary data by constantly using them.
c) Megan's team would rather leave this research and get on with the other marketing tasks ahead of them.
d) Over-researching can lead to analysis paralysis, delaying decision-making and impeding progress.