Why is the marketing mix (aka the four p's) important to advertisers?
This is a question I had been asked on my Economics test that I had gotten wrong. I would like to see everyone else's thoughts before I consult my teacher for help. Thank you!
Understanding and implementing the marketing mix is important because it helps the business understand their product, how it will be bought and who will buy it, and helps create a framework for a successful launch and strong sales.
