contestada

The right communication channel to use in IMC is
a. the one that maximizes decoding difficulty.b. network advertising, local newspapers, and regional radio stations.c. the one that will connect to the desired recipients.d. the traditional channel used in that particular retail sector.e. the one with the best encoding capabilities.

Respuesta :

Answer: The right communication channel to use in IMC is C. the one that will connect to the desired recipients.

Explanation: IMC stands for integrated marketing communications. IMC helps make sure that all types of communication forms are presented in a way where others can understand the message. When the message is presented in a way others are able to understand, the marketing and promotional tools are all working together correctly.