(03.03 MC) You just saw a billboard that states “85% of doctors use our product!” What technique has the advertising company used to persuade you to get the product?
(A) Bandwagon
(B) Plain folks
(C) Scientific evidence
(D) Testimonials
Answer: the correct answer is C. scientific evidence.
Explanation:
In this particular case, the company uses scientific evidence that smart consumers have to corroborate.Consumers might infer that the product is good and buy it.
