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Alpha Computing is a U.S. company that specializes in IT research. It has formed a joint venture with Microchips Inc., a Belgium organization that has a reputation for producing quality PCs. The two companies will work together to market laptops in China, sharing the risks and rewards of starting the new enterprise together. Alpha Computing and Microchips Inc. are partners in a(n) _____

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Answer:

Strategic Alliance

Explanation:

Strategic Alliance -

It is an agreement between two or more than two parties , in order to attain an objective while remaining independent organizations .

The companies that forms a strategic alliances will have one or more business assets or an expertise for enhancing the business .

It is a agreement between two companies to share resources like technology , knowledge , distribution , manufacturing , mutual benefits and other advantages .

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The answer to that statement is the Strategic Alliance

Further explanation

The strategic alliance is a formal relationship between two or more groups to achieve a mutually agreed goal or fulfill certain critical business needs of each organization independently. Strategic alliances generally occur over a certain period, other than that the party conducting the alliance is not a direct competitor, but has similar products or services that are aimed at the same target. By entering into alliances, the parties involved must produce something better through a transaction. Partners in alliances can provide roles in strategic alliances with resources such as products, distribution channels, manufacturing capabilities, project funding, knowledge, expertise or intellectual property. With alliances, collaboration or collaboration occurs intending to create synergy.

The following are the advantages of the Strategic Alliance:

  1. Ease of market entry: an alliance strategy will enable companies to benefit from quickly entering new markets at a low cost.
  2. Risk sharing: risk sharing is a very important consideration when a company enters a relatively new market or has a high degree of uncertainty and instability.
  3. Sharing knowledge and expertise: with an alliance strategy, the company has the potential to acquire knowledge and expertise that is considered to be poor about how to produce, how to obtain certain resources, how to deal with local government regulations or how to manage different environments.
  4. Synergy and competitive advantage: through several combinations to enter the market, sharing risks and potential knowledge, each company that collaborates will be able to achieve more advantages and compete more efficiently than if the company tried to enter the market or a new industry alone.

Learn more

Strategic Alliance https://brainly.com/question/13451470, https://brainly.com/question/4467038

Details

Class: College

Subject: Bussines

Keyword: Type of company cooperation.