Discuss the makeup and functions of a marketing information system (MIS).

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25-09-2019
Social Studies

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Discuss the makeup and functions of a marketing information system (MIS).

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N8tcrawler N8tcrawler · Answer 1 · 2019-10-04T10:32:01+02:00

Explanation:

A marketing information system is one approach dealing with the volume of market research data created for clients or even to support the use of research data by a small business owner.

It has three components :

The computer hardware and software needed to analyze data and generate reports.
An output system for marketing and advertising decision-maker.
Four types of data that can be analyzed by the MIS
MIS is a very important tool for market researcher professionals since it offers a comprehensive suite of functions.
An MIS are used to identify the type of information that marketing and advertising decision-makers need that is a very significant function.