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Topic sensitivity is the: a) respondent's inclination or disposition to share his/her thoughts. b) level of preparation required to create an appropriate environment for the respondent. c) degree to which respondents share certain similarities. d) percentage of the general population that is the subject of the market research. e) degree to which a specific survey question leads the respondent to give a socially acceptable response.

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sandlee09

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Explanation:

According to my research on different questionnaire common terminology, Topic sensitivity is the degree to which a specific survey question leads the respondent to give a socially acceptable response. Usually this is done by having already socially acceptable responses are available choices for that specific answer.

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