Answer: Option B
Explanation: In simple words, price elasticity refers to the degree of change that a commodity experiences due to change in its price.
In case of coca- cola, the price elasticity will be high as it has a close substitute available in the market named Pepsi. Therefore, if coca-coal increases its prices,its consumers would shift their demand to Pepsi.
Thus,from the above we can conclude that the correct option is B.