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Janay is at a movie with her girlfriend, and the two are enjoying the rich visual scenes on the screen. As the visual information enters Janay's nervous system it is changed into a neural code that her brain can understand. As this occurs, Janay starts to create a memory of the movie through the process of : A. encoding B. Attention C. Filtering D. Storage

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Answer: The correct option is A: Encoding.

Explanation:

Encoding or memory encoding is the very first step in the process of creating a new memory. This process allows the brain to store perceived objects, sensorial experiences, or any daily life situation and be able to recall them later from short-term or long-term memory. The encoding process may occurs in the following sequence:

  1. Perception (through the senses).
  2. Attention (understand what is going on).
  3. Emotion (reacting to what is happening).
  4. Creating a new memory.

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