Respuesta :
Answer:
low market growth, high relative market share
Explanation:
The Boston Consulting Group or BCG in short is a management consulting organisation working globally. It has its presence in almost all over the world. It has its headquarters at Boston, Massachusetts, U.S.A.
The Boston Consulting Group created its own "growth-share matrix" which is famous in all organisations. The prepare a chart for other organisations that helps them in deciding the best way to allocate cash among their different businesses.
They have given created four quadrants in their "growth-share matrix" and classified them as "Stars", "Cash Cows", "Question Marks", and "Dogs". These four quadrants are classified based on the amount of cash they generate for or require from the organization.
When other organisation uses BCG's "growth-share matrix", the strategic business units or the SBUs comes under any of these four quadrants. And then decides to move money from "cash cows" toward "stars" that has a higher market growth.
Hence the "Cash cows"" are SBUs that are classified as having low market growth, high relative market share.
