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23-10-2019
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What does franchisor mean?

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23-10-2019

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A franchisor is a person or company that grants the license to a third party for the conducting of a business under the franchisor's marks. The franchisor owns the overall rights and trademarks of the company and allows its franchisees to use these rights and trademarks to do business.

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24-10-2019

A franchisor owns the brand, the brand's trademarks and sets the terms for licensing a franchisee to use the brand's name and its trademarks.

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