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Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. In this context, these demographic variables are examples of _____.
a. positioning bases
b. segmentation bases
c. product classes
d. market positions

Respuesta :

sandlee09

Answer:

segmentation bases

Explanation:

According to my research on different market terminology, I can say that based on the information provided within the question In this context, these demographic variables are examples of segmentation bases. Like mentioned in the question this term refers to various customer characteristics such as age, gender, income, location, background, family life cycle, etc. that are used to define the market segments.

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