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The marketing plan is broken down into various components—how the product or service will be conceived or designed, how much it should cost, where and how it will be promoted, and how it will get to the consumer. T/F

Respuesta :

jepessoa

Answer:

The answer is: TRUE

Explanation:

The marketing mix of a company includes the four Ps; place, product, price and promotion. The marketing mix defines the company's marketing strategy.

While the marketing plan is how the marketing strategy will be carried out and executed: e.g. how much should a product cost, how will our product be promoted, etc.

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