Answer:
C) Question marks
Explanation:
Pharmaceutical units, shown in the above question, best fit the category called "question marks". This category includes products that are at the beginning of their life cycle, that is, that have a small and recent market share. Because they do not yet have a clear prediction of their performance, they usually require a large marketing investment to promote sales and therefore do not result in many initial profits.
The term question mark has been adopted to indicate that there is doubt about the product's yield and the feasibility of investing in its development. Care must be taken with the amount of question mark products as they require large investments.
