Answer:
service retailer
Explanation:
Based on the information provided within the question it can be said that Eskimo Joe's may be categorized as a service retailer. This term refers to a company/business that starts by offering a service and forming a relationship with it's customer, and then later tries to sell them various other products. Which is what Eskimo Joe's is doing by providing a food and drink's service to customers as their primary business but also offering them various other products with their restaurant logo.
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