The most important question during this phase of product development pertains to: c. the respondent's purchase intentions if the product were made available.
Explanation:
Five phases guide the new product development process for small businesses such as the idea generation, screening, concept development, product development and, finally, commercialization.
A company has a new concept for a lightweight electric scooter that can be easily folded and taken with you inside a building or on public transportation.
The scooter weighs of 25 pounds. It travels at speeds of up to 15 miles per hour and can go 12 miles on a single charge. It can be recharged in about two hours from a standard electric outlet. The scooter is easy to ride and has simple controls
, just an accelerator button and a brake. Attached the sketch of a lightweight electric shooter.
The company is currently engaged in concept testing. The most important question during this phase of product development pertains to
- a. the cost to manufacture the product.
- b. the cost of research and development.
- c. the respondent's purchase intentions if the product were made available.
- d. marketing and advertising costs.
- e. the price of the final product.
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