Answer:
utilitarian function
Explanation:
Utilitarian function: This is one of the functions of a consumer attitude which says that the role of a person's attitude can lead to obtain rewards, punishment, or both.
Example: An individual might develop a sense of a positive attitude towards a particular phone, for example, the iPhone due to its camera quality and a negative attitude towards another phone due to its ineffective camera.
Consumer attitude carries four different functions, these are:
1. Knowledge.
2. Ego-defensive.
3. Utilitarian.
4. Value-expressive.
