Double Click, Inc. has a number of strategic business units. Their handheld computer unit has a large market share in this rapidly growing industry. According to the BCG matrix, their handheld computer business would be classified as_________.
Based on the information provided within the question it seems that their handheld computer business would be classified as a star. This term refers to a product or service that a company offers which holds the most market shares and generates the most revenue for the company out of all the products and services that they provide. Such as is the case with Double Click's handheld computer units.
