Comdex Inc. manufactures parts for the telecom industry. One of its products that currently sells for $160 is now facing a new competitor that offers the same product for $140. The parts currently cost Comdex $130. Comdex believes it must reduce its price to $140 to remain competitive. What is the target cost of the product if Comdex desires a 25% profit on sales dollars?

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Answer:

The target cost of the Comdex Inc.'s product is $105.

Explanation:

As the competitor offers the same product at lower price and there is no certain information that Comdex Inc.'s parts has other competitive advantages, it is reasonable for the company's management to revise its selling price to $140 to remain competitive in the market and maintain current revenue level.

The profit desire per one part sold under new price = $140 x 25% = $35.

Thus, the Target Cost under new selling price = New selling price - Profit desire = $140 - $35 = $105.