Answer:
Dramaturgy
Explanation:
A dramaturg is a motivated person on the creative team whose main function is to contribute to the development of the play by asking key questions, starting conversations, researching, providing context, and helping the artists to tell the intended story as they work together.
Because each piece of theater is special, on a project-by-project basis, the role of a dramaturge is further specified.
That process requires a tailor-made approach that starts with a deep understanding of the play and the ambitions of the conceptual artist.