"Dontay is the social media manager at the corporate headquarters of a large hotel chain. In a meeting, another manager suggests that Dontay should tell his employees to create fake reviews of competing hotels. "Tell them to make up fake names and say that the other hotels have bedbugs and that the staff is rude," the other manager says. "We need to improve occupancy or the stock price will fall." Why is this suggestion a bad idea

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This is an example of bad ethics in business. Although Dontay's hotel would improve its standing with customers if the proposed thing is done, it is by all means unethical. If they want to make customers opt for their hotel, they should improve their service in any segment possible, by creating competitive advantage

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