Answer:
Media Mix Optimization
Explanation:
Media Mix Optimization (MMO) is a technique for efficiently distributing marketing spending across procurement networks to optimize certain company results (clicks, installations, profit).
Using Media Mix Optimization, an analyst, or some other marketing manager tries to maximize the total impact of the advertising budget by budget distribution across a range of marketing channels.
This approach provides a macro view of the advertising budget against attribution optimization, taking a micro view at the channel level (or even at the channel level of a campaign).
