_____ refer(s) to free advertising time an advertiser receives to compensate for spots the station missed or ran incorrectly or because the program’s ratings were substantially lower than guaranteed.
A. Affidavit of performance
B. Imagery transfer
C.Makegoods
D. Preemption notice
E. Letter of credit
Explanation: Make-goods are free adjustments or credits given in lieu of an advertising mistake or under-delivery. It could be given in form of having a free advertising time.
Makegoods is the free advertising time an advertiser receives to compensate for spots the station missed or ran incorrectly or because the program’s ratings were substantially lower than guaranteed.
