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Which is incorrect regarding impressions?A) They are useful for tracking the scope of a marketing communication.B) They are useful for tracking the breadth of a communication's reach.C) They can be compared across all communication types.D) They represent a less active response than engagement.E) They provide insight into the results of viewing the communication.

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Answer:

E) They provide insight into the results of viewing the communication.

Explanation:

Impressions are a metric in digital marketing, which indicate the number of times the ad is viewed by a visitor (shown on the screen). Although it can be compared across various channels, there is not much to say about the outcome of the visitor seeing the ad. The number of impressions is just a numeric indicator, it does not reflect the quality of the marketing communication.

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