Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto, Canada. He personally shops the world over, handpicks and orders authentic and beautiful handmade rugs, which he has shipped to Canada, where he sells them through his brick-and-mortar stores and through his www.tabrizi.com website. In terms of the marketing channel, Jeff is acting as an_____.
a. consumer
b. agent
c. wholesaler
d. brokerage firm
e. middleman