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When organizations endeavor (1) to keep their costs (and hence the prices of their products or services) below those of competitors and (2) to target a wide market, they are utilizing a ________ strategy.

Respuesta :

Answer:

Cost-leadership

Explanation:

When companies increase efficiencies and reduce production costs below their competitors in order to gain market share offering more affordable prices. Basically, the cost focus also seeks a cost advantage, but in focus strategies, a narrow market is chosen. So the answer will be cost-leadership respectively.

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