Answer:
b. the positive or negative perception of firms and products from a certain country
Explanation:
Country-of-origin effect -
It is a psychological effect , which demonstrates the changing behavior of the consumer with the various countries labeling products , is referred to as country - of - origin.
It is also known as the nationality bias and the made-in image.
Hence , from the given options , the correct statement regarding Country-of-origin effect is b.
