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Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack. a. guerrilla b. flank c. frontal d. encirclement

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maranathaoye

Answer: Flank attack

Explanation:

Flank attack is a strategy in marketing that is adopted by a competing business to take advantage of an area their competitor is weak at or not paying attention to. It is a strategy used against leading business that are performing less than what is expected in certain segment.

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