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Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called a. multiple channeling. b. strategic channel alliance. c. intensive distribution. d. market splitting. a. multi channel distribution.

Respuesta :

Answer:

Option "A" is the correct answer for the following.

Explanation:

  • Multichannel marketing highlights the importance by which businesses deal with customers through multiple channels, both directly and indirectly, to sell products and services to them.
  • Multichannel marketing carries the risk of engaging opportunities, leads, and clients across a mix of explicit and implicit channels of communication.
  • In this way, the consumer controls the procurement process more than just the marketing company.

Therefore option "A" is  the correct answer.

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