Amazon was an e-commerce leader with its rapid distribution of a wide array of products, but the firm now faces competition from eBay, Yahoo, and Google.This example illustrates the __________.

Respuesta :

Answer: The difficulty of maintaining competitive advantage.

Explanation:

Amazon is experiencing difficulty in maintaining its competitive advantage in internet marketing, as other competitors are now gaining greater portions of it's market. Competitive advantage in marketing, are those qualities a business possess that enables it to dominate it competitors.