Respuesta :
The correct answer is letter C
Explanation: Primary data is data that has not yet been collected. They are researched in order to meet the specific needs of the research in progress. They are used in the market segmentation process.
The main advantage of primary data is that a.They are more relevant than secondary data.
Primary Data
- This is data that is collected first hand by the person or organization doing the research.
- It is collected based on a certain research topic.
As primary data is collected to satisfy the needs of a particular research, we can say that it is more relevant to that topic. Secondary data on the other hand, might not be as relevant and will only allow references to be drawn.
In conclusion, option A is correct.
Find out more about primary data at https://brainly.com/question/14276677.