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A book publisher is about to set the list price (retail price) on a textbook. The choice of a low list price would mean less advertising than would be used for a higher list price. The amount of advertising will affect the number of copies sold. The publisher's criterion should be_____________.

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tahneetakhan

Answer:

Maximize the difference between Output and Input

Explanation:

The publisher can get a higher margin by maximizing the output i.e. the number of copies of books sold and by minimizing the input i.e. costs.

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