The Coffee Collective's goal is to provide customers with a unique coffee drinking experience and a loyalty rewards program. In doing so, the Coffee Collective is differentiating their experience in hopes of providing _____________ for their customers.
a) perceived inferior value
b) perceived superior value
c) a pure substance economy
d) market research
e) economies of scale
The coffee company is providing perceived superior value as it provides consumers with a unique coffee drinking experience and a loyalty rewards program. I hope my answer helps you
